How to set court pricing without guessing
A practical method for pricing courts: find your real utilisation, price the peak, protect the shoulder hours and check the result every quarter.
6 min read
Start from utilisation, not from what the club down the road charges
Take your bookable court hours for a full month and divide the booked hours into them. Below roughly 40% you have a demand problem and raising prices will make it worse. Above roughly 70% at peak you are leaving money on the table.
Our court revenue calculator does this arithmetic for you.
Price the peak first
Your weekday evening and weekend morning hours are the ones people will pay for. Set that rate at what those hours will bear, then work downwards for the rest of the week.
Use the shoulder hours to reward members
Discounted or included off-peak hours are worth more to a member than a blanket discount and cost you nothing when the court would otherwise sit empty.
Review quarterly, change slowly
Change one thing at a time — the peak rate, or the member window, or the cancellation fee — and give it a full quarter before judging it. Two changes at once tells you nothing.